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Believing is Seeing

Most of us can think of a time we engaged in wishful thinking, and it probably didn’t work out as we hoped. But the situation was likely out of our conscious control, because we are predisposed to see what we want to see – literally. Through a combination of social and cognitive psychology, Emily Balcetis of New York University has found that our desires influence our visual and cognitive attention, biasing us to see things in a certain way, even when we think we are being impartial. That

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