Reaching a Broader Audience

Guidance for Communicating to a Broad Audience

Write and Place an Op-Ed

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Op-eds can reach stakeholders and policymakers, direct attention to relevant research, reframe a narrative in the media, produce shareable content, and build a public brand. For your op-ed to fulfill one of these purposes, first consider the central message of your piece and determine the right audience for the topic of the discussion.

Craft a timely hook; the hook does not have to be timely at the present moment, so consider addressing future exigencies, such as an upcoming Supreme Court decision. Incorporate narratives and personal stories to establish your credibility beyond the academic realm and make the op-ed’s content interesting to lay audiences.

Fill your op-ed with punchy language and powerful topic sentences and utilize embedded links to provide your audience with additional information; avoid dense jargon and in-text citations. Your op-ed is most effective if it is around 750 words.

Check out the Scholar’s Strategy Network’s Best Practices for Writing Compelling Op-Eds for further information on how to use your opinions to generate action.

Op-Ed Resources

Guides for Proposing to Outlets


Raise the Profile of Behavioral Sciences on Campus

Courtesy of Research-to-Policy Collaboration

If you are a scholar seeking to elevate the sciences of the mind, brain, and behavior, discovering opportunities for collaboration is crucial. Work proactively to facilitate communication between researchers and university colleagues focused on public engagement, such as university government affairs faculty or offices of research and community relations.

It is important to know the role each office plays and where they may or may not be able to help. Organize “speed dating” events to connect researchers and policymakers, enabling two groups who may not otherwise cross paths to connect with brief discussions. Regularly meet with prospective hires to direct attention to the research agendas of departments and demonstrate university commitment to, and interest in, psychological sciences on campus.